The North Norfolk Art Directory – Outline

 

The North Norfolk Art Directory

Published by Benedict Marketing Ltd

 

The Sackhouse, Wells-next-the-Sea

mark@benedictmarketing.co.uk

www.benedictmarketing.co.uk

Aim

To encourage and facilitate the purchase of works by local artists by bringing them to the attention of the local art-buying market, plus the wider one of the visitors to Norfolk.

Description

A useful, informative, annual North Norfolk fine art directory that gives readers the year’s programme of art exhibitions and events, introductions to local artists, where to view and purchase their work, and an opportunity for local galleries and dealers to promote their businesses.

Why?

There is a very strong fine art ‘scene’ in North Norfolk. Many artists live and work here. They hold exhibitions, ‘open studios’ and sell their work from their studios or via local galleries. There is a market for their works with visitors, second-home owners and residents. There is no comprehensive, up-to-date guide to, or directory of, the possibilities to view and buy local art. Marketing efforts by local artists are fragmented and vaguely targeted.

Definitions

Fine Art: Paintings, sculpture, photography, graphic art, prints, ceramics, textile, glassware, selected crafts.

North Norfolk: An area bounded by Old Hunstanton in the west and Weybourne in the east, and inland to the A148, including Docking, Fakenham and Holt.

Readership

Permanent residents in privately-owned homes. Second-home owners. Guests in hotels/pubs. Visitors in commercially-let holiday cottages.

Distribution

Individual copies by hand (approx 9,000 copies) to:

a) Residents in privately-owned homes

b) Second homes

c) Commercial holiday cottages, pubs with rooms, B&Bs etc.

‘House’ copies (approx 400 copies) to: Galleries, hotels, cafes, waiting rooms (to be replenished within reason)

Retail (minimal) via: selected local outlets.

Direct sales (minimal): on receipt of ‘mail orders’

Content

Programme of art events:

A calendar covering the year from Easter to Christmas giving details of exhibitions, sales and other art events. Venue, dates, times, artists etc. E.g. village halls, ‘affordable art’, artists in residence, paint-out, open studios, etc.

Local Artist bios:

Local artists are invited to submit an autobio/personal interview with description of work, portfolio etc. With illustration. There will be a fee for submissions. Content will be copyedited by the publisher, proofed and submitted to the artist for approval. Original copywriting and editing can also be provided for a small service fee.

Directory of dealers/galleries:

Index of North Norfolk galleries and dealers giving addresses and contact details.

Other

Circulation/Print run

10,000 copies.

Advertising

Galleries, dealers, shops, and art related commercial enterprises (art courses for example) will be invited to advertise. Specification and rates on request.

Misc Spec

Estimated page numbers: 128

Format: A5. Perfect bound. Full colour. 350gsm cover (matt laminate), 90gsm inside pages. Silk. coated.

Publication Date(s): Easter. Potential for supplement/update to follow later

Online presence: Not applicable

 

ENDS

 

Benedict Marketing Ltd also publish the popular weekly event newsletter hand-distributed to occupied commercial holiday cottages across North Norfolk: My Week in… Blakeney, My Week in…Brancaster etc.

Online at www.myweekin.co.uk

 

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